Wednesday, May 18, 2011

Gravity Climbing Logo:





I recently got the opportunity to combine my love of climbing with my love of illustration and typography...


It was a long time coming with my progress on it hampered by training, work, tiredness, trips away and moving house getting in the way - but the final result of my efforts was launched on the web today by Gravity Climbing (opening soon in Dublin...) and I thought I'd give a brief explination so that no one is left in any doubt just how much of a nerd I am...

The logo concept is based around the 'over hang' being the bread and butter of any boulderers training regime - hence the extension of the 'y'.

The font used is Rockwell... chosen because it's called 'Rock'-well and because, in the world of design and typography, it's a slab-serif typeface... get it... 'slab'-serif?!

So that's overhangs, slabs and rocks taken care of in the type...

As for the detail in the illustration of the figure... wickedly down-turned boots, rolled up trousers and tops off for power...

Hopefully it ticks enough boxes to keep all the bouldering nerds and design nerds out there happy!

4 comments:

  1. I was going for an androgynous look to the figure, but a few people have said to me that it looks more like a girl...

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  2. Definitely a girl, I wonder what shoes those are, look good... Edging on nothing...

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  3. brilliant logo!

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